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Kołem Się Toczy


Karol Werner

Kołem Się Toczy is one of the most popular travel blogs in Poland. Only in 2015 it was visited over 1 million times  (350.000 UU) and reached 22.000 followers in social media. I successfully cooperated many times not only with tourist boards but also with companies and wrote the book about my journey to Caucasus and Middle East.

I wrote about:

About Kołem Się Toczy:

I started the blog at the beginning of 2012 and since then I can’t live without travels. I prefer traveling by planes, hitchhiking and – most of all – by bike. My bike is what actually makes me most recognizable. Only in 2015 I had about 10 business partnerships, of which the most interesting are annual partnership with Sony Mobile, cooperation with PKO (the biggest Polish bank), Nat Geo Wild, T-Mobile, study tour to Georgia with other bloggers, organized by the local tourism board and a bike trip through German Saxony to which I was invited by the German Tourism Board. To give you some statistics – as a result of my cooperation with Germany I wrote 4 articles (that generated over 25.000 UU) and had over 16.000 interactions in social media channels (Facebook, Instagram). I really enjoyed this partnership and would like to engage in similar ones more often. Please contact me if you’re interested, I’m sure we will come up with a cooperation idea that would satisfy both of us.


Travel book in bookshops, Blog of the year 2013 in Poland (2nd award), articles in newspapers, civil journalist of the year 2013, visits in television.


Forms of collaboration:

  • Individual study tours
  • Press trips
  • Guest posts
  • Giveaways/contests
  • Product reviews
  • Books & ebooks
  • Lectures & workshops
  • Articles for digital or printed magazines
  • Selling physical products
  • Creating software (apps)
  • Affiliate programs
  • Long-term projects
  • Sponsored articles & SM posts
  • Sponsored add space (links, banners)

Past collaborations:

  • Sony Mobile
  • PKO
  • Nat Geo Wild
  • T-Mobile
  • study tour to Georgia
  • German Tourism Board

Areas of interest

  • Bicycle trips
  • Budget travels
  • Local culture, people and history
  • Photography and video
  • Practical tips
  • Motivation
  • Interesting stories and places

Monthly statistics

48 976 unique users

107 269 page views

Social Media


26 500 followers



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